THE GEO JOURNAL
A clear introduction
to a new kind of search.
Practical guides you can read and use without signing up.
Understanding AI Search · 4 min readWhat is GEO, and how is it different from SEO?
SEO helps people find pages in search. GEO also looks at how clinic information appears in AI answers and which sources those answers use.
Planning a Website · 4 min readDo you need a website if your clinic already has a blog and a Place listing?
A Place listing covers maps and visit logistics, a blog offers explanations and updates, and a website can carry the official information your clinic verifies and maintains.
Planning a Website · 4 min readHow to turn patient questions into website content
Collect recurring inquiries, use patients’ own wording in headings, and answer with verified clinic procedures and a clear next step.
Understanding AI Search · 4 min readWhy should HTML and JSON-LD agree?
Keep the information people see on the page and the structured data you give search engines aligned on the same facts.
Checking Visibility · 5 min readWhat should you check first if your clinic does not appear in AI answers?
Check whether the public URL opens, whether it is crawled and indexed, and then how the name and sources appear in answers to real queries.
Checking Visibility · 5 min readFive things to check when reading an AI recommendation rate
Before comparing rates, check the prompts, denominator, criteria for a recommendation, repeat test conditions, and how real inquiries were measured.
Checklists & Resources · 5 min readWhat to prepare before building your clinic website
Gather clinic details, services, photos and usage permissions, inquiry procedures, and account ownership in one place to reduce back-and-forth during production.
Checklists & Resources · 5 min readWhat to check beyond price when hiring a website provider
At the quote stage, clarify what you will receive, who will operate the site, and how you will verify patient journeys and search readiness.
Checking Visibility · 5 min readWhat should you check for search on website launch day?
Verify the preferred URL, crawler access, and indexing requests in order. Record the launch date and the date the site actually appeared in search separately.
Understanding AI Search · 5 min readHow to check whether AI search crawlers can read your clinic website
Review robots.txt, page-level search directives, and hosting restrictions. Distinguish settings for search visibility from settings for model training.
Checking Visibility · 5 min readAI citations rose but inquiries stayed flat. What should you check?
Review Bing citation metrics, actual search traffic, and inquiry actions separately to understand where the change occurred.
Planning a Website · 5 min readHow to check your website, maps, and AI answers when clinic hours change
Maintain one authoritative record and check regular hours, temporary closures, and check-in deadlines across channels.
Planning a Website · 4 min readHow to make image-based clinic information readable to search engines
Publish hours and location as text, add descriptions that reflect the purpose of space photos, and make the information easy to read on a phone.
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