What to prepare before building your clinic website

Operational details patients need at a glance

Prepare the registered business name and the clinic name you will use online, the exact street address and floor, the main phone number, clinic days and hours, the check-in cutoff, lunch hours, and closure days. For parking, include the entrance and validation conditions. For public transit, note the exit and a recognizable building sign.

• Choose the first action to highlight on the home page: call, book, or get directions.
• Open external booking and Place links on a phone and confirm they point to the correct branch.
• Write down who updates temporary hours and where they do so.

Verified information about services and clinicians

Decide which services to publish first. For each, note the kinds of inquiries patients make, what the clinic checks at a first visit, and anything patients should know before booking. Use verifiable clinic records for clinicians’ names, titles, experience, and credentials. If you need a photo shoot, prioritize clinician portraits, the entrance, reception, or the route patients take.

Share the original logo and photos you have permission to use. Leave identifiable patient photos, consultation transcripts, and medical records out of the production materials. If you need advertising or case images, have the clinic verify the publication requirements separately.

Accounts and inquiry ownership

List the owner and authorized staff for any existing domain, hosting, site editor, and search management accounts. Use each service’s access invitations to grant permissions and keep passwords out of shared documents. If you add an inquiry form, decide which fields it needs, who checks submissions, how long you retain them, and how you will handle personal data.

Before launch, try the full route on a phone as a first-time visitor: find a service, check parking, and open a contact option.